A vision is a vivid dream of a better future, an intuition that something can be improved and a profound perception of how that better outcome will feel. The purpose of a vision is to give direction and inspiration. The best visions become radical choices and powerful stories that accelerate progress towards new destinations.

 

A plan is the list of 500 tasks necessary to achieve the vision, and 500 additional tasks necessary to make it sustainable over time. It's almost never more than 1000 main activities that separate any dream from its full achievement.

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Execution is knowing how to maintain the right balance between instinct and rationality while executing the vision, regularly checking the defined path, including the information that emerge in the implementation without losing the direction. If the vision is the destination, the plan is the path, then execution is the steps.

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My job is to translate dreams into series of achievable goals, defining the most effective path from vision to achievement, and supporting the entrepreneur in maintaining the route identified in the midst of the daily activities. I apply this method both as a strategic consultant and as an entrepreneur.